SEO is an inevitable part of the digital marketing campaigns of every business. With the growing number of businesses striving hard to dominate the SERPs, you should do what it takes to fetch the top search engine rank. SEO services can always help you to do so, but before hiring professionals, you should know the enthralling SEO statistics.
So, here is a comprehensive list of 128 incredible SEO statistics and data depending on various factors that you cannot afford to miss in 2022.
What does this article cover?
- SEO Strategy Statistics
- SEO and Content Marketing Statistics
- Local SEO Statistics
- Common Google Statistics
- Ecommerce SEO Statistics
- User and Search Behavior Statistics
- Mobile SEO Statistics
- Voice Search Statistics
- Video SEO Statistics
- Organic Traffic Statistics
- Search Engine Statistics That Will Work in 2022 and Ahead
SEO Strategy Statistics
Have you ever thought about how your SEO tactics are integrated into your digital meeting strategies? It’s high time to do so! You should show the most important statistics to your superior to grow your business online focussing on SEO.
You can also compare your SEO strategies with other marketers to check if you are on the right path.
Here are the most crucial SEO strategy statistics:
- SEO has 20 times more traffic opportunities than PPC on both desktop and mobile phones.
- 82% of marketers say the effectiveness of SEO is increasing, among which 42% say it is increasing exceptionally.
- 61% of marketers say SEO improvement and organic presence growth is the topmost priority for inbound marketing.
- Google is the leading search engine, which accounts for 92.42% of all worldwide search traffic, followed by Bing at 2.96% and Yahoo at 1.51%.
- The initial search result for any query receives an average of 20.5% of the clicks on the web page, decreasing to 13.32% for the second search result and 13.14% for the third.
- 41% of big companies consider link building as one of the toughest SEO techniques.
- 70 to 80% of search engine users only focus on organic search results.
- Organic search contributes to 51% of website traffic in comparison to 5% from social media platforms, 10% from paid search, and 34% from other sources.
- US agencies and brands have invested $72.02 billion for SEO services only in 2018.
- Most of the businesses invest $5,000+ per month on SEO.
- 84% of marketing experts say they outsource full or partly SEO services from specialists.
- Marketers who implement a combination of PPC advertising and organic SEO in their marketing techniques have witnessed an average of 25% more clicks and 27% more profits than those people who use only one search engine marketing strategy.
SEO and Content Marketing Statistics
As content is “king” in the digital world, you should prioritize it the most when working on your SEO. Keep in mind that you should never think about separating SEO from content marketing strategies.
High-quality and enriching content helps you to inform, engage, impress and win over maximum target customers. You also need to create original and valuable content to improve your brand visibility on SERPs.
If you draft the right content (such as blogs, articles, web pages, product pages, “About Us” pages, testimonials, and videos), you create a strong foundation for your all other SEO techniques.
Have you ever thought about how crucial is content to your search engine marketing strategies and which trends you should follow to reach your target audience?
Check the vital statistics below to understand the importance of SEO and content marketing together:
- Websites containing blogs tend to have 434% more indexed web pages than those websites without blogs.
- On-page content development works for SEO for 57% of marketing professionals.
- Brand websites containing blogs have 97% more internal links that ultimately boost your SEO performance.
- 61% B2B marketers are focused on SEO and search engine algorithms to improve comment marketing results.
- If you refresh your previously posted blogs with new content and pictures, it increases organic by as much as 111%.
- Adding a video to a blog post boosts organic traffic from search engine results by 157%.
- 45% of all companies said content marketing is largely integrated with their SEO strategies.
- According to Andrey Lipattsev, Search Quality Senior Strategist at Google, the search engine giant uses high-quality content and link building as the two most vital signals to rank your website for search engine results.
- The average first-page search result on Google has 1890 words.
- The average length of long-form content, which attracts more links and shares than shorter form content, should contain 1000+ words.
- 1 out of 10 blog posts is compounding, which means organic search drives more traffic over time.
- Approximately 25% of Google searches contain a minimum of one video each.
- 7 out of 10 marketing experts optimize videos for SEO.
Local SEO Statistics
Local SEO is the process of optimizing a brand’s online presence to attract more sales and profits from relevant local searches. Such local searches display on the results pages of Google and other leading search engines as local search results. For instance, you can find local search results if you search for “Continental cuisine restaurant” from your smartphone.
Remember, Local SEO is not only about Google search results. People look for a local business online through different search engines, such as Google, Yahoo, Bing, Apple Maps, and Yelp.
If you haven’t optimized your website for local searches yet, check out these local SEO statistics below to understand its importance:
- Google “Near Me” searches increased by 500% from 2015 to 2017.
- 0.09% of Google search results attract a click on Google Maps.
- 18% of local mobile phone searches resulted in a purchase in a day.
- 53% of users search for directions to a local store.
- 50% of customers visit a retail outlet within 24 hours of a local mobile search.
- 65% of people use their smartphones when they want to buy something seriously.
- 56% of local businesses haven’t yet listed themselves in Google My Business.
- 86% of users look for the location of businesses on Google Maps.
- 46% of all online searches have local intent.
- 78% of all location-centric mobile searches lead to an offline purchase.
- 54%of smartphone users search for business operational hours online.
- 4 out of 5 customers look for local information through search engines.
- 30% of all mobile internet searches are focussed on locations.
Common Google Statistics
Nowadays, the total number of people using Google is approximately 4 million worldwide with a search engine market share of over 90%. When it comes to making a list of vital SEO statistics, it needs to include certain enthralling numbers from Google as it is the search engine giant.
Once you understand deeply about Google and how it functions, you can modify your SEO strategies accordingly to get the ultimate success.
- The first Google organic search result gets 33% of the average traffic share.
- The average number of organic desktop search results, which Google shows on the first page is 8.59.
- The websites listed on the first Google search result page generate 91.5% of all traffic from an average online search.
- Approximately 5.5 billion online searches were performed on Google every day, or more than 63000 search queries were done every second in 2019.
- Over 40 to 60 billion online searches occur on Google in the United States every month.
- Google presently occupies 76% of the entire search engine market share.
- The first Google organic search result receives an average organic CTR of 28.5%.
- The average Google search session lasts for less than 1 minute, from the time of the first query to loading of the SERPs and selection of results.
- The top 5 Google searches in 2021 were “NBA”, “DMX”, “Gabby Petito”, “Kyle Rittenhouse”, and “Brian Laundrie”.
- When Google started in September 1998, it only averaged approximately 10,000 search queries every day.
- Google displays on average 8.5 organic search results on the first page.
- Google images constitute 22.6% of all online searches, while Google Maps account for 13%.
- Search queries with the “___ to Avoid” format have increased by 150%.
- Search queries using the “Is ____ worth it?” format has increased by 80%.
- 66% of unique search queries lead to one or more clicks on Google search results, while 34% of online searches receive no clicks at all.
- More than 1 billion people use Google search every month.
- 15% of search queries of Google have never been searched before.
- Google has indexed 100 billion web pages, where the index is around 100,000,000 GB.
Ecommerce SEO Statistics
When it comes to buying a product or service from an eCommerce website, customers tend to perform Google searches at first. They look for available options, their features, compare them and check other relevant information to make an informed purchasing decision.
If your business website does not display in the SERPs, you don’t get access to genuinely interested and qualified eCommerce customers. Your products may have a prominent space online, but you need to make sure they are easily searchable online.
SEO is an effective marketing strategy for eCommerce websites that boost conversion rates significantly. If you work on your SEO, it always displays your brand in the organic search results.
Here are some of the crucial eCommerce SEO statistics:
- Google reaffirms 15% out of the billions of online searches happening in a day are new to them.
- 56% of customers visit the Amazon website first when they feel like shopping.
- Ecommerce websites receive 37.5% of all traffic from search results.
- Amazon was the first brand with the largest comprehensive improvement in organic search performance on Google in 2018, with a 21% increase in search visibility.
- 23.6% of orders placed on eCommerce websites are directly linked to organic traffic.
- 44% of users initiate their online shopping with a search engine.
- At least 43% of all the eCommerce traffic comes from Google organic traffic.
- Most people search online for more information. At least 51% of people who use the internet have found a new product/service.
- Many search engines use location to feed results to users. At least 30% of all search engine results depend on your location.
- Google Maps, Google search account, and Google Images constitute at least 92.96% of the organic traffic worldwide.
- 0.78% of Google users click search results on the second page. Thus, you should work on optimizing your landing pages to display on the top of all search result pages.
- 25.02% of the top-ranking pages have a meta description on them.
- Guest posting is very expensive for many online businesses with an average cost of $77.80.
- Many people browse the internet using their mobile phones. Approximately 52.2% of international website traffic comes from mobile devices.
- 48% of people use voice search to find general information on the internet.
- The top position in Google search results gets a 34.36% CTR.
- The top five organic results constitute 67.6% of clicks in Google.
- The long tail SEO strategy outranks generic search by 3 to 6%.
- 44% of people initiate their online shopping with a search engine.
- 23.6% of eCommerce offers are directly connected to organic traffic.
- 56% of customers visit Amazon first if they want to do shopping seriously.
- 15% of everyday searches are new to Google out of billions of searches that occur on a specific day.
User and Search Behavior Statistics
Are you aware of the ways your target audience searches for your business online? You will get quite a clear idea about that after checking the statistics below:
- 90% of searchers have not made their mind up regarding a brand before starting their online search.
- 8% of search queries are framed as questions.
- As searches are getting personalized, Google has witnessed a 60% increase in mobile searches for “____ for me” in the last two years. The search engine has also seen an 80% increase in mobile searches for “____ should I ____” in the last 2 years.
- A normal user conducts searches that are approximately 3 words in length.
- 95% of users only look at the first page of SERPs.
- 18% of online searches influence the searchers to change their queries without clicking on any result.
Mobile SEO Statistics
Almost all people use smartphones for online searches. So, you should work on mobile SEO to boost your search engine rank. Nowadays, people spend a lot of time interacting with the web world through their mobile devices in different ways.
Using a smartphone/tablet is quite different than using a laptop/desktop computer, including the ways search engines operate. To reach your target audience using all kinds of devices, you need to optimize your website not only for search engines on desktops but also for mobile phones.
Factors, such as user location, their devices’ screen sizes, and operating systems, affect mobile search optimization. These factors don’t affect desktop online searches. If you understand these differences, you can significantly boost your search engine rankings across devices and fuel your business growth.
Check the mobile SEO statistics below that reflect the excellent potential of mobile search. These statistics also show certain less-known trends regarding how people perform mobile searches to get the replies they need.
Here are the vital mobile SEO statistics:
- Businesses get 52% of worldwide internet traffic from mobile devices.
- 71% of mobile users expect mobile web pages to load as quickly or quicker than desktop websites.
- More than 50% of smartphone users have found a new business/product when performing an online search on their smartphones.
- 9 out of 10 mobile searches influence the customers to take any action, with over 50% of searches resulting in a purchase.
- The top-ranking position on the first page of Google SERPs has a CTR of 31.28.
- 40.9% of Google searches conducted on mobile devices drive an organic click, 57.1% in no clicks, and 2% in a paid click.
- Mobile searches for “stores like” and “brands like” have increased by more than 60% over the last two years.
Voice Search Statistics
During an interaction with Guy Kawasaki at SXSW Interactive in 2013, Amit Singhal(Head of Google) said, “The destiny of Google’s search engine is to become that Star Trek computer, and that’s what we are building.”
So, you must have got some idea about the future of Google search technology. Over the last decade, Google has taken extremely effective steps to fulfill its lofty objectives. This is one of the most significant advancements that the voice search and natural language processing technology field has experienced to date.
Many people prefer voice searches on Google rather than typing words in the search panel. This had led to a rapid increase in voice searches. Have you ever thought about how voice searches can affect your SEO performance in 2022 and the coming years?
Understand the impact of voice searches for the statistics below:
- 40.7% of all Google voice search results originated from featured snippets.
- Smart speaker shipments increased by approximately 200% every year in Q3 2018 globally.
- 50% of all user searches will be voice searches in 2022.
- By 2022, voice is forecast to grow into a $40 billion channel.
- 65% of 25 to 49-year-old people speak to their voice-activated devices at least one time a day.
- Approximately 30% of all online searches are conducted without a screen.
- 27% of the worldwide online population use voice search on mobile phones these days.
Video SEO Statistics
Adding videos related to your website content can always help you to engage more target customers and convert them to genuine ones. Besides adding engaging videos to your website, you should optimize videos to drive search engine traffic and visibility.
You can optimize your videos through various mediums, like traditional Google searches, where organic search results display an increasing number of videos. Moreover, video SEO is also about actions to rank videos in the Google Video Search.
When it comes to Video SEO, most people also think about YouTube as it is one of the biggest video search engines in the world. You should always optimize your videos for various search engines, such as YouTube, Google Video Search, and Google searches.
As the concept of video SEO is quite newer than traditional search, you tend to rank quite easily for an hour video on the first page of SERPs than a website.
Find below crucial video search statistics that reflect the need to optimize them:
- Adding a video to a blog post boosts organic traffic from search results by 157%.
- Videos have an 11000:1 probability of appearing on the first page of Google search results. Text-oriented results have a 500,000:1 probability of getting displayed on the first page of SERPs.
- Videos displayed in SERPs increased by 75.75% in 2017.
- Videos add 2 minutes of duration to the average time a user spends on your website.
- Video search results have a 41% higher CTR than text-based results.
- Video is 50 times more likely to fetch organic ranking on the first page than simple text results.
- 88% of videos ranking on Google rank in the top 10 for YouTube for the similar search.
- Blogs with videos attract 3 times more inbound links than text-oriented blogs.
- Blogs with videos witnessed a 157% increase in search traffic than only text-based blog posts.
- Blogs with videos have a 53 times higher possibility of ranking on the first page of Google search results.
- 1 out of 10 blogs is compounding, which means organic search boosts their traffic over time.
- 7 out of 10 marketing experts optimize for video search.
- 62% of Millenial and Gen Z customers prefer visual searches more than any other latest technology.
- The average duration of a first search page YouTube video is 14 minutes 50 seconds.
- 56.8% of Google search results, which return multiple videos, have a different order of videos than when you perform the same search on YouTube.
- 55.2% of Google searches ranking top in pages don’t rank first on YouTube for a similar search.
- Approximately 55% of Google searches have a minimum of one video in them.
Organic Traffic Statistics
If you are ranking on the first page of Google results, it doesn’t mean you are doing excellent in SEO. You also need to boost the organic traffic to your website for relevant searches and queries. Be it optimizing your website for mobile search traffic or Google voice searches, you should ultimately aim for the same thing, i.e., driving organic or free traffic to your website.
Here are some of the vital organic search engine traffic statistics that you should know:
- Google occupies the majority of the global search engine market share,i.e., 86.82%. Microsoft Bing has the second-largest market share in the world.
- The top result in Google organic search results has an average CTR of 31.7%. The topmost organic result is 10 times more likely to get a click as compared to a web page in the 10th position.
- The initial Google mobile search result attracts an average organic CTR of 26.9%.
- The first organic result in Google search has an average CTR of 28.5%.
- Previous blog posts’ updates and reporting with new content and pictures can boost organic traffic by as much as 106%.
- 91% of all web pages never attract any organic traffic from Google, mostly because they don’t contain backlinks, which is one of the key ranking factors.
- The top five organic search results account for 67.6% of all the clicks only on the first page.
- The percentage of browser-oriented Google searches that resulted in non-organic clicks is 45.25%.
Search Engine Statistics That Will Work in 2022 and Ahead
Before starting to work dedicatedly on your SEO, you need to know certain vital relevant statistics.
Here are some of the most performance-driven search engine statistics that you can’t ignore in 2022 and beyond:
- 68% of all online actions initiate with a search engine.
- The average CTR for first position lm desktop is higher than a mobile device, say 31.52% and 24.05% respectively.
- The average CTR for the top position on a Google search query is 18.3%. The CTR for the 2nd position is almost as much as 10.57%.
- 21% of online searches result in more than a single click on Google results.
- Branded searches tend to have higher CTRs on the top of the first Google search result pages.
Hopefully, the crucial SEO statistics helped you to get an idea of how internet users search today. The effect of local, voice, and mobile searches might have shocked you.
SEO is an invisible part of your digital marketing strategies. If you want your business to have a massive online presence, reach maximum target customers and convert them to long-term ones, you just can’t afford to miss SEO.
Keep the statistics mentioned above in your mind and start working on strategies to rank high on SERPs. Make sure you retain the high search engine ranking until you run your business. With the increasing number of businesses worldwide, the SEO competition among them tends to intensify.
If you make a little mistake or put insufficient effort, you may lose your high search engine rank in the blink of an eye. Thus, keep working on SEO dedicatedly to break all the records set by other businesses and rule the SERPs throughout.