Want an easy trick to double your visibility on the search engines?
In general, choose the longer form of a keyword. The reason for this is a concept called “word stemming.” Word stemming can pull in search results that are not an exact match for the keyword searched on, but may be close to or the same thing. When a search engine does use stemming or word stems, it means that searches for word roots will also include the variations of that word. For instance, searches for consult would also return documents that have the words CONSULTing and CONSULTants.
Search engines that practice word stemming will return your Web site for searches on those other word variations so you should incorporate the longest form of your important keywords in your meta tags. For example, including the word consulting on your page will likely get your Web site returned for searches on both “consult” and “consulting” on many search engines. This is an important consideration when you are designing your Web site and deciding which keywords to include and which to leave out. Always choose the longer form of your important keywords and use the plural form of the word by adding an “s” where possible.
Before closing, I’d like to re-iterate my warning to not create more than one or two pages at a time to target the same keyword/phrase. If you have many of your pages returned together, all in the SAME search, then you risk “red flagging” yourself as someone abusing the system.
About the Article
This article is copyrighted and has been reprinted with permission from FirstPlace Software, the makers of WebPosition Gold. FirstPlace Software helped define the SEO industry with the introduction of the first product to track your rankings on the major search engines and to help you improve those rankings. A free trial of WebPosition Gold is available from their Web site.
No matter if you’re owning a website for a long or you’re a beginner, web traffic remains the point of concern for every website owner. High web traffic ensures higher revenue generation through your website. However, ensuring an impressive web-traffic figure depends on numerous factors. Long-tail keywords are one of those prior factors that determine your website’s SEO rank. Almost every website owner or web developer is familiar with long-tail keywords, but most of them aren’t aware of those keywords’ significance in terms of SEO ranking. This article will point out the key reasons why you should rely on long-tail keywords for placing your website at a better SEO rank.
Competition decreases drastically
As you start using long-tail keywords in your blogs or website content, you’ll notice a drastic change in the SEO competition with other websites. At present, most SEO experts aim to achieve their desired SEO ranks by using short and to-the-point keywords. So, the competition becomes easier for you when you walk on a different path by using long-tail keywords.
Did you know that around 70% of web searches are based on long-tail keywords? Most SEO experts overlook this fact and you shouldn’t make the same mistake. Utilize long-tail keywords to reach your SEO goals in a smarter and faster way.
Long-tail keywords help to add context to your blog or website
If you analyze Google’s SEO algorithm minutely, you will discover that Google has always emphasized contextual searches. Google’s Hummingbird algorithm was launched to look into the contextual depth of the blogs. This specific SEO algorithm detects how efficient your blog or website is in matching exact search phrases. There are no alternatives to long-tail keywords in terms of adding deep contexts to your blog or web content.
Long-tail keywords are users’ favorites
Most web users desire to get accurate search results by inputting long-tail keywords while browsing. Long-tail keywords redirect people to the sites that contain information related to their searches. While inputting a short-tail keyword in the search, a user often doesn’t reach his expected search results. Long-tail keywords help users express the exact things that they want to know. Naturally, long-tail keywords are preferable choices for users. In addition to that, long-tail keywords play decisive roles in terms of mobile site optimization.
Long-tail keywords are known for increasing conversion rates
Generally, users get more detailed information about what they search for with long-tail keywords. The results generated through long-tail keywords are more effective in making users buy products.
Hence, you can notice an immediate increase in the conversion rate of your website as you use long-tail keywords.
Rankings for short keywords become way easier
High SERP ranking for short keywords might be your final goal as a website owner. Anyway, long-tail keywords make the task easier for you. So, you should not overlook long-term keywords while aiming for High SERP rankings for short keywords.
Long-tail keywords ensure enhanced blog strategy
Concentrating on your website’s blog strategy should be your primary goal if you’re ambitious about your website’s high SEO ranking. Creating and developing engaging blogs for your website is the simplest way to get a higher SEO ranking. If you’re a beginner, the task might seem difficult to you. However, you can gather in-depth knowledge about viewers’ expectations through in-depth long-tail keyword research. These keywords offer an insight into what viewers want to know or learn from your website.
Personalization scopes are the highlights of long-tail keywords
If you’re using long-tail keywords in your blogs or website content, you get unlimited opportunities to personalize your blogs. The more personalization you add to the blogs of your website, the more viewers and readers you can attract. With short-tail keywords, scopes for personalization get limited. On the contrary, long-tail keywords help you explore more innovative aspects of personalization.
Keyword research becomes effortless with long-tail keywords
While structuring website blogs, you focus on keyword research to get impressive results. Keyword research becomes harder in cases of short keywords. Long-tail keywords are comparatively easier to find out. Most importantly, Google Analytics is a great tool to assist you in searching long-tail keywords for your blogs.
Long-tail keywords are key factors to creating an effective conversion funnel
Successful content marketing depends largely upon effective conversion tunnels. Your content marketing efforts won’t be fruitful unless you associate your strategies with a conversion funnel. Such a conversion tunnel consists of seven respective steps including- Initial contact, qualification, solution development, presentation, evaluation, negotiation, and closing. Each of these steps is significant for converting leads into sales.
Long-tail keywords smoothen your way to creating a successful and efficient conversion funnel. That’s another major reason why you should consider using long-tail keywords in your blogs.
Long-tail keywords are friendly for voice assistants
Throughout the last decade, we have seen a massive rise in the usage of voice assistants for different purposes. While searching for something with the help of voice assistants, users attempt to get accurate results at the first time. Hence, they tend to use voice commands with long-tail keywords to get prompt search results. As the market trends indicate a persistent increase in the demand for voice assistants in the near future, ignoring long-tail keywords is not a great idea. So, you must practice including long-tail keywords in your blogs and articles to ensure that the content of your website doesn’t get outdated.
Long-term keywords are basically audience-focused
Including long-term keywords means you’re giving priority to the visitors to your website. As you include long-term keywords in your blogs, the viewers find it comfortable to get redirected to the information they’re seeking. Naturally, their browsing experiences become positive and good. Also, you stand chances to manage a permanent visitor base. That’s what helps your website grow rapidly.