Q: If we talk about link building in Post-Penguin age, I would like to know how important are these two factors:
1) What the site is about?
2) Anchor text – on links as votes?
A: Link building has become all about quality after the Penguin update. So, what is the parameter of quality?
Firstly, the website should be real and not some junk such as a low quality blog created by SEO link builders. It should be run by a real person and must have real content. Secondly, the content on the website must have high quality, which is measured on the basis of grammar, information, and accuracy. Thirdly, website should be thematic. If a website or a blog is about SEO, it should not have content other than SEO, AdWords, Internet Marketing, and Social Media.
So, I would suggest that you try to get inbound links only from contextually relevant sites. The second priority should be keyword-rich anchor text. One thing to keep in mind is that anchor text optimization should not be overdone.
Your strategy should be getting:
1/3 inbound links – Eg. http://format (naked)
1/3 inbound links – Branded links
1/3 inbound links – Keyword relevant links
It is next to impossible to get high web traffic at the initial stage of your website’s launching. However, the sooner you increase your website’s visibility to your targeted audiences, the better it is for your website. The process is not as easy as it sounds. Several complicated factors come into play when you’re attempting to boost and maximize your website’s visibility. Link building has been an integral part of SEO for years, but Google’s recent Penguin update has shaken up the landscape and caused many to question how to do link building in today’s environment. In this post, we will look at what exactly happened with Penguin, what that means for webmasters and website owners looking to get links without getting penalized by Google’s algorithm, as well as some best practices on how you can still build links effectively without risking your site being penalized.
An introduction to link building
Link building is a vastly used practice in terms of SEO that has been in the SEO industry from the initial days of Google. Link building is an SEO strategy where you link your website to another relevant website for increasing your website’s visibility. Google has always emphasized link building in terms of determining ranks for websites. So, link building can be considered a decisive factor when you’re worried about your website’s SERP results. Simply, link building is the greatest way to market your website and you can gather an increased number of web traffic through this strategy.
How essential is link building?
Every website owner aims to increase his website’s visibility. That’s the only way to generate more revenue from a website. Besides that, increased visibility establishes a website’s reputation as a recognized one in the SERP ranking. In addition to these, you stand chances to build a permanent audience base as you become successful in increasing your site’s visibility.
All this becomes possible with effective link-building strategies. The procedure of link building is solely associated with your site’s visibility. Apart from that, the building procedure allows you to create connections and good rapports with other websites, and that’s an essential thing for long-term SEO. So, link building is not a factor to neglect in terms of your website’s SEO.
Effective link building strategies that you can adopt
There are numerous link-building strategies that webmasters adopt to make their websites more visible. But not all those strategies generate positive and effective results. Some tricky strategies also exist in the SEO industry that overrules Google’s algorithmic regulations. Adopting wrong and unjustified link-building techniques is not advisable at all. White hat methodology and Black hat methodology come into play here. As a beginner, you might be astonished to hear these terms for the first time. But you should know about these techniques before exploring the effective link building strategies
White hat methodology
Google has some specific terms and regulations for link-building practices. The link-building practices under White hat technology don’t exceed the boundary of Google’s regulations. While adopting the white hat methodology, an SEO practitioner considers Google’s guidelines and creates backlinks by following those promptly. So, the entire process becomes legitimate and no penalty charge is applied by Google.
The strategies under this methodology aim to increase websites’ visibility in organic ways. The methodology mostly focuses on creating high-quality content to engage customers and building links to relevant websites. Anyway, this methodology takes time to generate results due to the inclusion of organic strategies into it.
Black hat methodology
This methodology is completely contradictory to the White hat methodology. In this methodology, a webmaster attempts to utilize the loopholes of the SEO algorithms for maximizing his website’s reach. Such webmasters aim to deceive the Google algorithms while utilizing tricky strategies that are illegitimate. That’s why such practices are referred to as black hat strategies.
How link building strategies have undergone some changes after the penguin algorithm was launched?
Google’s Penguin algorithm came into play only a few years back. Websites had to change their link-building strategies to become successful in the SERP rankings in the post penguin era. Let’s have a glance at the changes that the penguin algorithm brought in link building strategies-
The previous version of the Penguin algorithm was used to give additional importance to a website’s homepage. But the recent version of penguin also prioritizes the inner pages of websites. So, websites are bound to include effective backlinks in their inner pages as well.
The penguin algorithm also analyzes and evaluates the quality and relevance of the source website to which you’re linking your site. At present, you need to focus on building quality backlinks, otherwise, you stand no chance to succeed in SERP ranking. In addition to that, you might have to face Google penalties for building poor-quality backlinks.
The penguin algorithm also looks into where you’re placing the links to other websites. You need to place the backlinks in your website considerately so that those links become visible.
These are the most prominent changes that came out with the launch of the Penguin algorithm.
How to build effective links to increase your website’s visibility?
Writing guest posts for recognized websites helps you earn backlinks to those websites. This is the easiest strategy for building links effectively. The more guest posts you write for reputed websites, the more recognition you build up as an established author. So, your website gets more backlinks, and your website’s visibility increases eventually.
You should attend interview proposals positively. Apart from that, you should interview successful website owners to earn high-quality backlinks to famous websites.
You should focus on finding out the broken links and the websites that include those links. You should initiate interactions with the owners of those websites and let them know about those broken links. After that, you can send proposals to those site owners to link their sites to your site. This is a highly successful trick that works most of the time.
It’s a great idea to study your competitor’s website carefully and inspect which websites they link to. You should try to link your website to those sites to get effective results.
These are the tips that will help you build quality links to your site. You can expect a higher ranking in search rankings by following these steps promptly.
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The author is a first generation entrepreneur. He is the founder and CEO of India’s most award winning SEO Agency, PageTraffic. He also works as an advisor and consultant with many large companies. He helps value-conscious businesses build site traffic increase the user base, and boost web sales and bolster customer satisfaction. He can be reached @navneetkaushal on Twitter
PageTraffic was founded in 2002 with a mission to help clients get new customers everyday. We have achieved impressive search engine rankings and phenomenal traffic inflows for clients from the most diverse range of industries.