Q. If an Indian company is optimizing local, how will it affect their organic search results in the USA?
A. You can carry out local optimization for your company based in India, nevertheless, build your social media audience in the USA. Try earning links from relevant US domains whenever possible but not at the cost of your Indian market. Besides this, specify in your on-page text, including the template, Home page and About Us page, that your company caters to both Indian and American markets. It is also recommended to use a ‘.com’ address rather than a ‘.in’ address.
When you’re starting up your business website, both local SEO and international SEO are significant for your website’s utmost success. Most website owners either overlook local SEO or international SEO while moderating their websites. However, your business can’t grow in the way you expect unless you cover all the aspects of your website’s SEO.
If you’re a beginner, you might not be familiar with the difference between local SEO and international SEO. Most young entrepreneurs can’t differentiate between these two forms of SEO and that prevents their websites from having better recognition.
Also, some website owners find it difficult to manage both local SEO and international SEO simultaneously. If you’re having the same hardship, this article will offer a guide on how to manage local SEO without interrupting global ranking.
The primary concept of local SEO
It’s important to discuss the basics of local SEO before we move into the main topic.
What local SEO is
Local SEO is a relatively new concept in the world of search engine optimization. Conventional marketing techniques focus on targeting international markets, but do not leave room for local audiences to find your website and services. Local SEO strategies can help you rank higher among these potential customers by identifying keywords that matter most to them based off their location’s proximity or zip code!
Local Search Engine Optimization (or “local seo”) has quickly become an important skill set amongst web marketers worldwide because it focuses solely on finding targeted clients within one localized area rather than catering towards those living internationally who may never even visit the country where your business resides let alone purchase anything from there online. The idea behind
Adopting the local SEO strategies means that you’re limiting your business website’s SEO to a specific geographical location. You attempt to increase your business’s visibility and reach within the local area where your business is located. In this case, your main focus remains on the local market and you try to overlap the local competitors to grow your business.
Understanding the functions of local SEO in depth
Suppose you own a restaurant, or a grocery store in a specific location, and your need to boost your business’s growth. In such a case, practicing local SEO strategies will be friendlier for your purposes. That’s because you don’t serve international clients through your business. Instead of global recognition, you should emphasize beating the local competitors for growing your business. That’s how local SEO works.
Now, if you’re planning to expand your business chain throughout the world and target the global market, you’ll have to emphasize global SEO as well. When your business expands beyond a specific geographic location, there’s no point in limiting your website’s SEO to the local market using local SEO strategies.
The basic points related to local SEO
While concentrating on local SEO, you can optimize your website with the local language. As you are targeting the local market, there’s no need to include multiple language choices in your website.
Your business won’t appear in the search results unless the user conducts an area-specific search or applies location filters. So, that’s where you limit your business’s global visibility by practicing local SEO strategies.
Listing out your business to the local business listing is a primary step towards successful local SEO optimization.
When does local SEO become a barrier for your business?
The problem begins when you’re aiming to secure higher positions for your business in both the local SEO ranking and the global SEO ranking. As these two SEO practices are contradictory, you won’t be able to find out the right solution to suit your purposes. To be specific, most MNCs and global companies face this issue when they attempt to top the local SEO rankings as well.
In such a condition, a global company has to compete with other global companies for international reach and growth. On the other side, the company has to overlap the local business in the SEO competition as well. Ensuring both these factors at once becomes a hurdle for such a company.
Also, local businesses that are planning to extend their business chains face the same issues. They remain clueless about how they would manage both the SEO markets.
Is it possible to optimize local SEO without interrupting international growth?
This question sounds next to impossible initially, but that’s possible. There are some efficient SEO strategies to boost both local SEO ranking and international SEO ranking simultaneously. The proper implementation of those strategies can generate fruitful results for sure.
You should keep in mind that a business’s reach is not entirely dependent on its SEO optimization. There are ways to establish your business’s recognition in the global market even if you’re practicing local SEO. Go through the following points to discover how it can be done-
Optimize your business’s website according to the SEO trends of the country where it is located. Besides that, put your best efforts to build your business’s social media audience across the globe. Social media is a powerful SEO weapon to establish your company’s reputation in the global market. No matter if you’re optimizing your website for local SEO, effective social media campaigns help you grow in the global market too.
Focus on your website’s local SEO, but link back your websites to global websites or company portals that offer related services. No need to specify the efficiency of backlinks in terms of boosting web traffic. So, earning effective backlinks to relevant foreign websites or company portals helps your website become successful locally and globally.
Your homepage and about us page should be created for both local and international audiences. Include as many language options as you can while setting the local language as the default language. Also, your website content should inform the visitors that your company serves the local market as well as the international market.
The key to success is the execution of a holistic, multifaceted approach that takes into account both local and global SEO. The ultimate result will be one where you maximize your business’s potential in every corner of the world.
These are the strategies that will help you optimize your business’s local and global SEO at the same time. As you execute these strategies, it is inevitable to have great results as long as they’re executed correctly.
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The author is a first generation entrepreneur. He is the founder and CEO of India’s most award winning SEO Agency, PageTraffic. He also works as an advisor and consultant with many large companies. He helps value-conscious businesses build site traffic increase the user base, and boost web sales and bolster customer satisfaction. He can be reached @navneetkaushal on Twitter
PageTraffic was founded in 2002 with a mission to help clients get new customers everyday. We have achieved impressive search engine rankings and phenomenal traffic inflows for clients from the most diverse range of industries.